Patio Coffee

An Adelaide-based specialty coffee roaster dedicated to producing, sharing, and teaching about high-quality coffee, offering beans, brewing tools, and barista training to both enthusiasts and professionals.

Project brief

Every now and then, you get lucky with a brand you absolutely love and adore. That’s how we felt when Patio, perhaps one of the best-known Adelaide coffee roasters, came to us looking to update and upgrade their website, which had started to age over time. While still functional, it was in dire need of a refresh to bring it into this decade and meet the functionality that modern-day customers had began to expect, such as adaptable subscription switching, flexible shipping options, and discounted order-based shipping.

Design & Development

We gave the site a fresh, playful design that reflected Patio Coffee’s bold, energetic brand identity. Special care was taken to make product browsing pleasant and fun, with intuitive navigation that keeps customers engaged as they explore the range of coffee offerings and accessories.

The website’s user flow is designed to make buying coffee as seamless as possible, while also adopting features like gift vouchers to boost engagement. We decided to expand deeply on their training and course offering, including the ability to purchase directly through the website.

Business Strategy

Beyond the aesthetics, we implemented a range of business improvements.

Klaviyo was introduced to handle sophisticated email flows, such as abandoned cart reminders and enhanced subscription management.

To further streamline operations, we integrated Shippit, saving on shipping costs and providing customers with better tracking.

We also took a deep dive into Patio’s SEO, making critical adjustments to boost search rankings and organic traffic.

Photography & Media

Our work extended to product photography and video content, showcasing Patio’s coffee and gear in a way that brings the brand to life. High-quality visuals not only enhance the look of the site but also improve customer engagement and product understanding.

In fact – visuals are everything, and the ability to showcase a tangible, high-quality product is what sells. Change our minds!

The Results

Thanks to the improvements across design, functionality, and strategy, Patio Coffee saw a notable increase in both traffic and conversions. The website now serves as a scalable platform that not only supports their growth but also offers an enhanced, on-brand customer experience that keeps users coming back.

We’ll also be coming back too. For the coffee. Again and again.